Stage 2: Research and Development of Coco Veda’s Product Range
Primary research was conducted to identify the lifestyle concerns which were correlated with secondary research to establish the supply gaps in the market, after which the products were developed, user-tested and then improved taking into consideration the evidence based feedback of the trials. This process was repeated multiple times until we were satisfied that an effective finished product had been developed to address the specific lifestyle concern.
To ensure that the range commits to sustainability, all products were developed to be concentrated, waterless, alcohol-free and cruelty free.